Objective

Create an educational video series that helped members understand how to use Collective Health’s products with clarity and confidence—avoiding the dryness and clichés of traditional explainer videos.

Strategy

I partnered with a content copywriter to co-write scripts that balanced clarity with a conversational, human tone. I collaborated with a brand designer to develop simple, engaging visuals, directed professional voiceovers to strike the right delivery, and personally edited the videos with pacing and sound design that made them approachable and easy to follow. Alongside production, I worked with product marketing to identify priority topics and with growth marketing to align distribution with member touch points.

Outcome

The videos were widely used by members and praised by employer clients, generating direct requests for additional content. Internally, they established a repeatable process for producing educational videos at scale, expanding the brand’s reach and demonstrating how creative strategy can make complex information accessible and engaging.